Erik Fisher General Manager
Erik brings 20 years of sales, marketing, and hospitality experience along with him to this new and exciting project at Monte Creek Ranch Winery.
Before heading up this great venture, Erik worked for the largest Canadian owned wine company in Andrew Peller Ltd. Erik shared his time at Peller in key sales and marketing roles. Erik directly impacted a lot of success Sandhill, Red Rooster and Wayne Gretzky Okanagan experienced across Western Canada during his tenure with the company. Prior to Peller, Erik has part of a very successful team launching Red Bull Energy Drink in BC. Erik spent 5 years with Red Bull directing the sales team and like his time at Peller, he consistently produced tremendous results in excess of market and competitor growth.
Outside of work Erik has maintained a strong interest in teaching, community and giving back to the industry that has been so generous to him. Erik currently holds a position as a director on the BC Wine Institute board, Thompson Okanagan Tourism board and the Okanagan Wine Festival Society board.
Galen Barnhardt Winemaker
Galen grew up in the North Shuswap and developed a passion for wine after 15 years in the restaurant industry and several years travelling the world. In 2009, he returned to school to study at the Cool Climate Oenology and Viticulture Institute (CCOVI) at Brock University in Niagara, Ontario.
Galen began his winemaking career with a vintage in Niagara, followed by Cedar Creek Estate Winery in Kelowna where he worked his way up to the position of Assistant Winemaker. While working with Cedar Creek, he took an opportunity to work with the ultra-premium Pinot Noir producer Ata Rangi in Martinborough, New Zealand. In 2014, Galen moved to Western Australia to work with Cape Mentelle Vineyards, one of Australia’s top estates. He also spent three months working in Oregon, making premium Pinot Noir and Chardonnay.
Galen joined the Monte Creek Ranch team in December of 2014. His broad range of experience has been instrumental in the completion of the winery and the guidance of the winemaking and viticulture. Galen strives to make balanced and elegant wines that are representative of the unique South Thompson terroir.
“I truly believe that Monte Creek Ranch will be a leader within the British Columbia wine industry. We are at the boundary of cool climate viticulture and it is when wineries push boundaries that exciting, unique, and delicious wines are made.”
Ashley Demedeiros Marketing & Sales Coordinator
As a seasoned integrated marketing guru, Ashley has dipped her fingers into various elements that are used in creating a brand. Over the last 7 years she has been gathering experience in the marketing industry and has loved the journey. Her employment history has had her doing everything from HTML coding, to social media campaigns, promotional content, website content writing, print advertising strategies, photography, design and online marketing strategy.
Ashley is excited to do her part for the Monte Creek Ranch Winery team by developing marketing plans and watching the business grow. Her passion and determination are a great asset to the team.
In addition to writing, social media, marketing strategies and customer service, Ashley loves traveling, reading, hiking, mountain biking, staring at the stars and being surrounded by laughter.
Rudi Eiter Operations Manager
Rudi Eiter has spent his entire career in hospitality. It is these years of first-hand experience in customer service that make him an asset at Monte Creek Ranch. His career began with his passion for food that lead Rudi to start out as a red seal Chef. You may have already noticed that his name is unique in Canada, along with his accent. He was born and raised in the St. Anton am Arlberg in the Austrian Alps of Tirol.
Rudi’s early working years were spent mainly in Switzerland and Austria. He landed in Canada in 1987, for a one year contract with a Swiss managed restaurant in Toronto. Rudi enjoyed his time in Canada so much that this job opportunity turned into him becoming a permanent resident shortly after that.
One of Rudi’s highlight was working for Delta Hotels & Resort where he became the General Manger for the Tantalus Lodge Resort in Whistler.
When Rudi isn’t at the winery he enjoys various activities throughout the year. In the summer he spends his days fishing, riding his road cycle or running on one of the many trails in the nearby mountains. Winter it is all about downhill skiing and watching his favourite hockey team the Edmonton Oilers.